Transform Your Retail Space with Strategic Lighting

Lighting isn't just an expense. It's a powerful investment in your sales performance. At Jainsons Lights, we create lighting environments that drive business success and elevate brand experience through scientific design.

Explore Solutions

Right Lighting as ROI, Not Cost

2-4

Weeks to Payback

Well-designed lighting recoups its investment through increased sales quickly

15-25%

Sales Uplift

Strategic illumination can boost conversion rates significantly

10-30%

Lost Opportunities

Wrong lighting causes significant revenue loss and diminishes customer experience

Cutting corners on lighting costs lakhs in lost opportunities. The right investment ensures optimal visual merchandising impact. It guarantees higher customer satisfaction and long-term energy efficiency.

Good lighting pays for itself. Bad lighting costs you daily.

How Strategic Lighting: Boost Your Sales

Jainsons Lights optimizes lighting to boost customer engagement and sales conversion.

Increase Dwell Time

Well-lit products attract attention, encouraging longer store visits.

Boost Conversion Ratio

Focused lighting in key areas builds customer confidence, leading to purchases.

Highlight Hero Products

Accent lighting highlights premium merchandise, increasing perceived value.

Enhance Brand Experience

Balanced lighting enhances store aesthetics, fostering brand recall and loyalty.

Create Comfort & Engagement

Inviting lighting relaxes customers, making them more receptive to products and purchases.

In essence, better lighting means better visibility and higher sales conversion.

The Industry Problem: Untested Designs

Common Reality

Most showrooms use lighting layouts from interior designers. These designs are rarely tested or simulated scientifically.

This approach leads to costly errors. Fixtures get placed without performance verification.

Incorrect Placement

Fixtures positioned without considering optimal angles or coverage

Insufficient Illumination

Key merchandise areas lack adequate light intensity

No Visual Contrast

Flat, uniform lighting fails to create focal points

Glare Issues

Uncomfortable brightness affects customers and staff

Poor Change Rooms

Inadequate lighting reduces purchase confidence

Failed Window Displays

Incorrect angles miss opportunities to attract walk-ins

The Hidden Cost of Wrong Lighting

Our Solution: Science-Based Lighting Design

Professional Simulation Technology

We solve lighting challenges through advanced design simulation. Using Dialux, Relux, and AGi32 software, we test every aspect.

Our process verifies performance before installation. This eliminates guesswork and prevents costly mistakes.

Every fixture placement gets optimised digitally. We calculate exact lux levels and contrast ratios scientifically.

01

Simulate Actual Lux Levels

Calculate precise illumination on products, floors, and walls

02

Test Fixture Positions

Experiment with different placements and aiming angles digitally

03

Verify Contrast and Glare

Ensure optimal UGR values and uniformity ratios

04

Select Right Specifications

Choose correct wattage, optics, and CRI for each zone

05

Deliver Complete Visual Plan

Provide detailed documentation ensuring perfect execution

Creating the Perfect Retail Experience Through Light

Lighting shapes visual appeal, buying behaviour, and brand identity in retail spaces. Our designs blend international standards with practical expertise.

We follow IES, CIBSE LG2, EN 12464-1, and IS 3646 guidelines. Our portfolio spans 100+ successful retail projects across diverse formats.

International Standards

IES, CIBSE LG2, EN 12464-1 compliant designs

Proven Experience

100+ retail projects delivered successfully

Technical Excellence

Advanced simulation and verification methods

🎯 Design Objectives – Lighting that Drives Business Success

Our lighting design goes beyond aesthetics — it's built to influence buying behavior and boost sales performance through scientifically planned illumination.

💡 1. Highlight Products Effectively

  • Create focus through accent lighting and contrast ratios that draw attention to merchandise.
  • Ensure every product — whether on wall racks, tables, or mannequins — is lit with the right lux level, beam angle, and color tone to make it stand out.

🪞 2. Illuminate Decision-Making Zones

  • Light up mirrors, change rooms, and counters with flattering, front-facing light on the customer and merchandise.
  • Eliminate shadows and ensure customers see themselves and the product at their best, improving purchase confidence and conversion ratio.

🪟 3. Attract Customers from Outside

  • Design show window lighting to create instant visual pull from the storefront.
  • Use precise aiming and high-lux contrasts to make mannequins and displays appear vibrant and premium — turning passersby into walk-ins.

⚙️ 4. Test and Verify Before Execution

  • Use professional lighting design software (Dialux / Relux / AGi32) to simulate light levels, aiming, and contrast before implementation.
  • This ensures accurate planning, avoids costly on-site mistakes, and delivers the perfect lighting performance right from day one.

🌈 5. Balance Aesthetics, Comfort & Efficiency

  • Maintain visual comfort for customers and staff with glare-controlled, uniform lighting.
  • Combine aesthetic appeal with energy efficiency and long-term reliability.

🏆 Our Core Goal:

Every light should work for your business — not just your interiors.

Design Parameters Considered

We evaluate seven critical parameters for every project. Each factor contributes to the overall lighting quality.

Technical precision meets aesthetic vision in our design process.

Lux Levels

Verified per zone for horizontal and vertical surfaces. Ensures adequate illumination everywhere.

Contrast Ratio

Minimum 3:1 from ambient to product area. Creates visual hierarchy and draws attention.

Colour Temperature (CCT)

3000K–7500K range based on material tone. Warm for textiles, cool for electronics.

Colour Rendering Index (CRI)

Minimum 90 for accurate colour visibility. Premium fixtures achieve CRI 97+.

Beam Angles

15° narrow to 60° wide beam options. Selected based on product size and ceiling height.

Unified Glare Rating (UGR)

≤19 in customer areas, ≤22 in staff zones. Prevents eye strain and discomfort.

Fixture Type & Optics

Deep-baffle COBs, anti-glare tracks, honeycomb filters. Precision optics for perfect light distribution.

Lighting Design Process – From Concept to Verified Output

Our scientific design workflow ensures every light is precisely placed, aimed, and verified, eliminating guesswork and costly on-site errors.

3D Modelling of the Store

We recreate the retail space with accurate dimensions, finishes, and materials for true light behaviour analysis.

Lighting Layout Creation

Designers strategically plan fixture types, positions, and mounting heights based on store zones and objectives.

Aiming & Fixture Calibration

Each light is digitally aimed for precise focus, defining beam direction and spread for consistent illumination.

Lux Level Verification

Lux values are measured on horizontal and vertical surfaces to ensure compliance with lighting standards.

Simulation & Visualisation Review

3D renders and lux reports are analysed to fine-tune until the perfect balance of brightness and contrast is achieved.

Final Deliverables

We provide a final Lighting Layout Plan, Lux Reports & 3D Visuals, and a Fixture BOQ with Specifications.

Result:

  • ✅ Verified lighting performance
  • ✅ Optimized investment
  • ✅ Ready-to-execute plan with measurable outcomes

Aiming & Installation Principles

Proper fixture aiming is crucial for exceptional illumination, avoiding mistakes that compromise visual impact.

Glare Control Strategy

Eliminating Visual Discomfort

Glare ruins the shopping experience and reduces sales. We implement five proven strategies.

Technical solutions combine with thoughtful design. The result is comfortable, inviting illumination.

Deep-Baffle COBs

Anti-glare optics shield the light source. Recessed baffles prevent direct view of LEDs.

Honeycomb Filters

Snoots and filters control light spill. Essential for track lights near eye level.

Hidden Fixtures

Strategic placement avoids mirror reflections. Eliminates secondary glare sources completely.

Smooth Transitions

Gradual brightness changes between zones. No harsh contrast creates visual flow.

Verified UGR Reports

Simulation software confirms glare ratings. Documentation proves design compliance.

Design Deliverables for Client

Our comprehensive design package provides everything needed for successful implementation. Each deliverable serves a specific purpose in the project workflow.

1

Lighting Layout Plan

AutoCAD drawings with precise fixture locations. Aiming arrows indicate beam direction and target zones.

2

3D Simulation Renderings

Photorealistic visualisations of key zones. Show window and feature areas receive special attention.

3

Horizontal & Vertical Lux Reports

Detailed illuminance data for all surfaces. Colour-coded maps show lux distribution clearly.

4

Glare (UGR) Report

Comprehensive glare analysis documentation. Confirms compliance with comfort standards.

5

Fixture Specification Sheet

Complete technical details for every fixture. Includes type, wattage, beam angle, CCT, CRI, optics, and brand.

6

Design Summary Sheet

Overview of design intent and strategy. Documents contrast ratios, colour temperature plan, and uniformity targets.

These deliverables ensure seamless handoff from design to installation teams.

Sample Showroom Design Report

Transparency and precision are key. Our detailed design reports provide a comprehensive overview of your proposed lighting solution. Each report includes scientific simulations, fixture specifications, and strategic placement guidelines, ensuring you understand every aspect of your lighting investment.

This report acts as your blueprint for success, verifying the effectiveness and efficiency of your custom lighting design before installation even begins.

The Power of Contrast: Making Products Pop

Strategic contrast lighting guides customer attention, making products stand out. It transforms merchandise into irresistible focal points, encouraging engagement and influencing purchasing decisions.

Without Contrast: Products blend into the background, making them hard to notice.

With Contrast: Focused illumination highlights products, enhancing their value and appeal.

Lighting Principles & Zones

Each retail zone demands specific illumination levels and design intent. We create measured contrast ratios that guide customer attention naturally.

These specifications ensure optimal visual hierarchy throughout your retail environment.

Avoid Costly Lighting Mistakes

Incorrect lighting placement can diminish product appeal and customer confidence. Our designs meticulously plan every fixture to ensure optimal visual impact, transforming potential pitfalls into powerful sales opportunities.

Display Window: Common Mistakes & Solutions

Mistake: Lighting placed behind or directly above the mannequin. This creates unflattering shadows, obscures product details, and makes the display unappealing from outside.

Correction: Position lights towards the front, from the glass side. This illuminates the mannequin and merchandise evenly, ensuring clear visibility and maximizing attraction.

Changing Room: Enhancing Customer Experience

Mistake: Overhead lighting in changing rooms. This casts unflattering shadows on the customer's face and body, distorting their appearance and discouraging purchases.

Correction: Install lights close to the mirror, facing the customer's body. This provides soft, even illumination that highlights their figure accurately, enhancing satisfaction and conversion.

Colour Rendering Index (CRI): True Colours, Real Appeal

CRI measures how accurately light reveals the true colours of objects. A high CRI is crucial in retail to ensure products look vibrant and authentic, directly influencing customer perception and purchasing decisions.

Low CRI: Colours appear muted and unnatural, failing to showcase the product's true vibrancy and quality.

High CRI: Products are illuminated in their true colours, enhancing their appeal and perceived value to customers.

Comparison Between 90 and 97 CRI

Visual proof of the dramatic difference in color quality and product presentation between standard and premium lighting solutions.

97 CRI lighting reveals subtle color variations and texture details lost under 90 CRI. In 97 CRI LED, only 4 colors render below 92 CRI versus 45 colors in 90 CRI LED. This difference directly improves customer perception and sales.

Flicker-Free Technology: Elevating Online Presence

In today's digital age, flicker-free lighting is essential for capturing professional-grade product photos and videos. It ensures your merchandise looks flawless online, directly impacting customer engagement and conversion rates.

With Flicker: Unstable lighting creates visual distortions in digital media, making products appear low-quality and less desirable to online shoppers.

Flicker-Free: Consistent illumination guarantees crisp, true-to-life images and videos, enhancing your brand's digital presence and boosting sales.

Choosing the Right Products – Understanding What You’re Paying For

Lighting cost should be compared by quality, not just price. The performance, efficiency, and life of a luminaire depend on three core components — each influencing both cost and long-term profitability.

1

Housing & Optics – The Foundation of Performance

  • High-quality aluminium body ensures superior heat management, preventing early LED failure.
  • Premium optics and reflectors/lenses provide higher lumen output, uniform light distribution, and reduced glare.

Poor housing or optics can cause flicker, color shift, and uneven illumination within months.

2

LED Source – The Heart of Illumination

  • Choose high-lumen LEDs from trusted brands (e.g., Bridgelux, Osram, Nichia, Citizen).
  • LEDs should be driven at typical rated current — not maximum — to enhance lifespan and sustained brightness.

Beyond CRI, the LED model and bin quality decide consistency and efficiency across your store.

3

Driver Quality – The Brain of the System

  • The driver controls energy efficiency, flicker levels, and overall light stability.
  • A poor-quality driver may cause light decay, inconsistent color, or complete failure in 1–2 years.

Use high-efficiency, low-ripple drivers (e.g., Fulham, Osram, Meanwell) for reliability and comfort.

4

Warranty & After-Sales Reliability

  • Warranty period reflects the confidence of the manufacturer in their components.
  • Always check coverage for both LED and driver.
  • Check the conditions of the warranty also, which should be unconditional ideally

Jainsons Lights provides genuine warranty support and post-installation service.

5

The Right Balance – Cost vs. Value

Each of these components directly affects product cost — and the long-term return on investment.

Using the latest, high-quality versions of all three ensures:

  • ✅ Longer product life
  • ✅ Higher light output per watt
  • ✅ Lower maintenance cost
  • ✅ Better visual performance and higher sales

Cheaper lighting saves today but costs tomorrow.

Investing right once pays back every day.

Jainsons Lights Design Expertise

45+

Years of Excellence

Nearly five decades of lighting industry leadership and innovation

100+

Retail Projects

Successfully delivered lighting designs across diverse retail formats

Advanced

Latest Technology

Implementing state-of-the-art lighting solutions and smart controls

Comprehensive Service Delivery

  • Dedicated design team for retail, hospitality, and corporate spaces
  • Full-scope service from concept to commissioning
  • Verified performance using Dialux and IES methods
  • Post-installation support and optimisation

The Jainsons Promise

We don't just light your store. We illuminate your brand identity and transform customer experience through strategic design excellence.

Scientific Design

Every lighting decision backed by simulation and photometric analysis

Verified Performance

Pre-tested solutions eliminating guesswork and ensuring results

Visual Comfort

Optimal illumination creating maximum impact without glare

ROI Focus

Lighting strategies designed to boost sales and customer engagement

We light up your brand identity and customer experience, creating spaces that sell.

Let's Illuminate Your Brand

Every Store Tells a Story

Lighting makes it shine with technical precision and emotional appeal.

Call Our Design Team

+91-9899188821

Speak directly with lighting design consultants

Visit Our Website

www.jainsonslightsonline.com

Explore our portfolio and product range

Schedule Consultation

Free initial design assessment

Site visit and requirement analysis available