Transform Your Retail Space with Strategic Lighting
Lighting isn't just an expense. It's a powerful investment in your sales performance. At Jainsons Lights, we create lighting environments that drive business success and elevate brand experience through scientific design.
Explore Solutions
Right Lighting as ROI, Not Cost
2-4
Weeks to Payback
Well-designed lighting recoups its investment through increased sales quickly
15-25%
Sales Uplift
Strategic illumination can boost conversion rates significantly
10-30%
Lost Opportunities
Wrong lighting causes significant revenue loss and diminishes customer experience
Cutting corners on lighting costs lakhs in lost opportunities. The right investment ensures optimal visual merchandising impact. It guarantees higher customer satisfaction and long-term energy efficiency.
Good lighting pays for itself. Bad lighting costs you daily.
How Strategic Lighting: Boost Your Sales
Jainsons Lights optimizes lighting to boost customer engagement and sales conversion.
Increase Dwell Time
Well-lit products attract attention, encouraging longer store visits.
Boost Conversion Ratio
Focused lighting in key areas builds customer confidence, leading to purchases.
Highlight Hero Products
Accent lighting highlights premium merchandise, increasing perceived value.
Enhance Brand Experience
Balanced lighting enhances store aesthetics, fostering brand recall and loyalty.
Create Comfort & Engagement
Inviting lighting relaxes customers, making them more receptive to products and purchases.
In essence, better lighting means better visibility and higher sales conversion.
The Industry Problem: Untested Designs
Common Reality
Most showrooms use lighting layouts from interior designers. These designs are rarely tested or simulated scientifically.
This approach leads to costly errors. Fixtures get placed without performance verification.
Incorrect Placement
Fixtures positioned without considering optimal angles or coverage
Insufficient Illumination
Key merchandise areas lack adequate light intensity
No Visual Contrast
Flat, uniform lighting fails to create focal points
Glare Issues
Uncomfortable brightness affects customers and staff
Poor Change Rooms
Inadequate lighting reduces purchase confidence
Failed Window Displays
Incorrect angles miss opportunities to attract walk-ins
The Hidden Cost of Wrong Lighting

A small lighting error can lead to huge revenue losses. Every design flaw directly impacts your bottom line.
Our Solution: Science-Based Lighting Design
Professional Simulation Technology
We solve lighting challenges through advanced design simulation. Using Dialux, Relux, and AGi32 software, we test every aspect.
Our process verifies performance before installation. This eliminates guesswork and prevents costly mistakes.
Every fixture placement gets optimised digitally. We calculate exact lux levels and contrast ratios scientifically.
01
Simulate Actual Lux Levels
Calculate precise illumination on products, floors, and walls
02
Test Fixture Positions
Experiment with different placements and aiming angles digitally
03
Verify Contrast and Glare
Ensure optimal UGR values and uniformity ratios
04
Select Right Specifications
Choose correct wattage, optics, and CRI for each zone
05
Deliver Complete Visual Plan
Provide detailed documentation ensuring perfect execution
Creating the Perfect Retail Experience Through Light
Lighting shapes visual appeal, buying behaviour, and brand identity in retail spaces. Our designs blend international standards with practical expertise.
We follow IES, CIBSE LG2, EN 12464-1, and IS 3646 guidelines. Our portfolio spans 100+ successful retail projects across diverse formats.
International Standards
IES, CIBSE LG2, EN 12464-1 compliant designs
Proven Experience
100+ retail projects delivered successfully
Technical Excellence
Advanced simulation and verification methods
🎯 Design Objectives – Lighting that Drives Business Success
Our lighting design goes beyond aesthetics — it's built to influence buying behavior and boost sales performance through scientifically planned illumination.
💡 1. Highlight Products Effectively
  • Create focus through accent lighting and contrast ratios that draw attention to merchandise.
  • Ensure every product — whether on wall racks, tables, or mannequins — is lit with the right lux level, beam angle, and color tone to make it stand out.
🪞 2. Illuminate Decision-Making Zones
  • Light up mirrors, change rooms, and counters with flattering, front-facing light on the customer and merchandise.
  • Eliminate shadows and ensure customers see themselves and the product at their best, improving purchase confidence and conversion ratio.
🪟 3. Attract Customers from Outside
  • Design show window lighting to create instant visual pull from the storefront.
  • Use precise aiming and high-lux contrasts to make mannequins and displays appear vibrant and premium — turning passersby into walk-ins.
⚙️ 4. Test and Verify Before Execution
  • Use professional lighting design software (Dialux / Relux / AGi32) to simulate light levels, aiming, and contrast before implementation.
  • This ensures accurate planning, avoids costly on-site mistakes, and delivers the perfect lighting performance right from day one.
🌈 5. Balance Aesthetics, Comfort & Efficiency
  • Maintain visual comfort for customers and staff with glare-controlled, uniform lighting.
  • Combine aesthetic appeal with energy efficiency and long-term reliability.
🏆 Our Core Goal:
Every light should work for your business — not just your interiors.
Design Parameters Considered
We evaluate seven critical parameters for every project. Each factor contributes to the overall lighting quality.
Technical precision meets aesthetic vision in our design process.
Lux Levels
Verified per zone for horizontal and vertical surfaces. Ensures adequate illumination everywhere.
Contrast Ratio
Minimum 3:1 from ambient to product area. Creates visual hierarchy and draws attention.
Colour Temperature (CCT)
3000K–7500K range based on material tone. Warm for textiles, cool for electronics.
Colour Rendering Index (CRI)
Minimum 90 for accurate colour visibility. Premium fixtures achieve CRI 97+.
Beam Angles
15° narrow to 60° wide beam options. Selected based on product size and ceiling height.
Unified Glare Rating (UGR)
≤19 in customer areas, ≤22 in staff zones. Prevents eye strain and discomfort.
Fixture Type & Optics
Deep-baffle COBs, anti-glare tracks, honeycomb filters. Precision optics for perfect light distribution.
Lighting Design Process – From Concept to Verified Output
Our scientific design workflow ensures every light is precisely placed, aimed, and verified, eliminating guesswork and costly on-site errors.
3D Modelling of the Store
We recreate the retail space with accurate dimensions, finishes, and materials for true light behaviour analysis.
Lighting Layout Creation
Designers strategically plan fixture types, positions, and mounting heights based on store zones and objectives.
Aiming & Fixture Calibration
Each light is digitally aimed for precise focus, defining beam direction and spread for consistent illumination.
Lux Level Verification
Lux values are measured on horizontal and vertical surfaces to ensure compliance with lighting standards.
Simulation & Visualisation Review
3D renders and lux reports are analysed to fine-tune until the perfect balance of brightness and contrast is achieved.
Final Deliverables
We provide a final Lighting Layout Plan, Lux Reports & 3D Visuals, and a Fixture BOQ with Specifications.
Result:
  • ✅ Verified lighting performance
  • ✅ Optimized investment
  • ✅ Ready-to-execute plan with measurable outcomes
Aiming & Installation Principles
Proper fixture aiming is crucial for exceptional illumination, avoiding mistakes that compromise visual impact.
Glare Control Strategy
Eliminating Visual Discomfort
Glare ruins the shopping experience and reduces sales. We implement five proven strategies.
Technical solutions combine with thoughtful design. The result is comfortable, inviting illumination.
Deep-Baffle COBs
Anti-glare optics shield the light source. Recessed baffles prevent direct view of LEDs.
Honeycomb Filters
Snoots and filters control light spill. Essential for track lights near eye level.
Hidden Fixtures
Strategic placement avoids mirror reflections. Eliminates secondary glare sources completely.
Smooth Transitions
Gradual brightness changes between zones. No harsh contrast creates visual flow.
Verified UGR Reports
Simulation software confirms glare ratings. Documentation proves design compliance.
Design Deliverables for Client
Our comprehensive design package provides everything needed for successful implementation. Each deliverable serves a specific purpose in the project workflow.
1
Lighting Layout Plan
AutoCAD drawings with precise fixture locations. Aiming arrows indicate beam direction and target zones.
2
3D Simulation Renderings
Photorealistic visualisations of key zones. Show window and feature areas receive special attention.
3
Horizontal & Vertical Lux Reports
Detailed illuminance data for all surfaces. Colour-coded maps show lux distribution clearly.
4
Glare (UGR) Report
Comprehensive glare analysis documentation. Confirms compliance with comfort standards.
5
Fixture Specification Sheet
Complete technical details for every fixture. Includes type, wattage, beam angle, CCT, CRI, optics, and brand.
6
Design Summary Sheet
Overview of design intent and strategy. Documents contrast ratios, colour temperature plan, and uniformity targets.
These deliverables ensure seamless handoff from design to installation teams.
Sample Showroom Design Report
Transparency and precision are key. Our detailed design reports provide a comprehensive overview of your proposed lighting solution. Each report includes scientific simulations, fixture specifications, and strategic placement guidelines, ensuring you understand every aspect of your lighting investment.
This report acts as your blueprint for success, verifying the effectiveness and efficiency of your custom lighting design before installation even begins.
The Power of Contrast: Making Products Pop
Strategic contrast lighting guides customer attention, making products stand out. It transforms merchandise into irresistible focal points, encouraging engagement and influencing purchasing decisions.
Without Contrast: Products blend into the background, making them hard to notice.
With Contrast: Focused illumination highlights products, enhancing their value and appeal.
Lighting Principles & Zones
Each retail zone demands specific illumination levels and design intent. We create measured contrast ratios that guide customer attention naturally.
These specifications ensure optimal visual hierarchy throughout your retail environment.
Avoid Costly Lighting Mistakes
Incorrect lighting placement can diminish product appeal and customer confidence. Our designs meticulously plan every fixture to ensure optimal visual impact, transforming potential pitfalls into powerful sales opportunities.
Display Window: Common Mistakes & Solutions
Mistake: Lighting placed behind or directly above the mannequin. This creates unflattering shadows, obscures product details, and makes the display unappealing from outside.
Correction: Position lights towards the front, from the glass side. This illuminates the mannequin and merchandise evenly, ensuring clear visibility and maximizing attraction.
Changing Room: Enhancing Customer Experience
Mistake: Overhead lighting in changing rooms. This casts unflattering shadows on the customer's face and body, distorting their appearance and discouraging purchases.
Correction: Install lights close to the mirror, facing the customer's body. This provides soft, even illumination that highlights their figure accurately, enhancing satisfaction and conversion.
Colour Rendering Index (CRI): True Colours, Real Appeal
CRI measures how accurately light reveals the true colours of objects. A high CRI is crucial in retail to ensure products look vibrant and authentic, directly influencing customer perception and purchasing decisions.
Low CRI: Colours appear muted and unnatural, failing to showcase the product's true vibrancy and quality.
High CRI: Products are illuminated in their true colours, enhancing their appeal and perceived value to customers.
Comparison Between 90 and 97 CRI
Visual proof of the dramatic difference in color quality and product presentation between standard and premium lighting solutions.
97 CRI lighting reveals subtle color variations and texture details lost under 90 CRI. In 97 CRI LED, only 4 colors render below 92 CRI versus 45 colors in 90 CRI LED. This difference directly improves customer perception and sales.
Flicker-Free Technology: Elevating Online Presence
In today's digital age, flicker-free lighting is essential for capturing professional-grade product photos and videos. It ensures your merchandise looks flawless online, directly impacting customer engagement and conversion rates.
With Flicker: Unstable lighting creates visual distortions in digital media, making products appear low-quality and less desirable to online shoppers.
Flicker-Free: Consistent illumination guarantees crisp, true-to-life images and videos, enhancing your brand's digital presence and boosting sales.
Choosing the Right Products – Understanding What You’re Paying For
Lighting cost should be compared by quality, not just price. The performance, efficiency, and life of a luminaire depend on three core components — each influencing both cost and long-term profitability.
1
Housing & Optics – The Foundation of Performance
  • High-quality aluminium body ensures superior heat management, preventing early LED failure.
  • Premium optics and reflectors/lenses provide higher lumen output, uniform light distribution, and reduced glare.
Poor housing or optics can cause flicker, color shift, and uneven illumination within months.
2
LED Source – The Heart of Illumination
  • Choose high-lumen LEDs from trusted brands (e.g., Bridgelux, Osram, Nichia, Citizen).
  • LEDs should be driven at typical rated current — not maximum — to enhance lifespan and sustained brightness.
Beyond CRI, the LED model and bin quality decide consistency and efficiency across your store.
3
Driver Quality – The Brain of the System
  • The driver controls energy efficiency, flicker levels, and overall light stability.
  • A poor-quality driver may cause light decay, inconsistent color, or complete failure in 1–2 years.
Use high-efficiency, low-ripple drivers (e.g., Fulham, Osram, Meanwell) for reliability and comfort.
4
Warranty & After-Sales Reliability
  • Warranty period reflects the confidence of the manufacturer in their components.
  • Always check coverage for both LED and driver.
  • Check the conditions of the warranty also, which should be unconditional ideally
Jainsons Lights provides genuine warranty support and post-installation service.
5
The Right Balance – Cost vs. Value
Each of these components directly affects product cost — and the long-term return on investment.
Using the latest, high-quality versions of all three ensures:
  • ✅ Longer product life
  • ✅ Higher light output per watt
  • ✅ Lower maintenance cost
  • ✅ Better visual performance and higher sales
Cheaper lighting saves today but costs tomorrow.
Investing right once pays back every day.
Jainsons Lights Design Expertise
45+
Years of Excellence
Nearly five decades of lighting industry leadership and innovation
100+
Retail Projects
Successfully delivered lighting designs across diverse retail formats
Advanced
Latest Technology
Implementing state-of-the-art lighting solutions and smart controls
Comprehensive Service Delivery
  • Dedicated design team for retail, hospitality, and corporate spaces
  • Full-scope service from concept to commissioning
  • Verified performance using Dialux and IES methods
  • Post-installation support and optimisation

Our Promise: We combine international standards with practical Indian retail experience. Every project receives personalised attention from our senior design consultants.
The Jainsons Promise
We don't just light your store. We illuminate your brand identity and transform customer experience through strategic design excellence.
Scientific Design
Every lighting decision backed by simulation and photometric analysis
Verified Performance
Pre-tested solutions eliminating guesswork and ensuring results
Visual Comfort
Optimal illumination creating maximum impact without glare
ROI Focus
Lighting strategies designed to boost sales and customer engagement
We light up your brand identity and customer experience, creating spaces that sell.
Let's Illuminate Your Brand
Every Store Tells a Story
Lighting makes it shine with technical precision and emotional appeal.
Call Our Design Team
+91-9899188821
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Free initial design assessment
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